What is Mailchimp?

MailChimp is an email marketing software, founded in 2001. It is a web-based application, although data can be downloaded and for some features, there is an offline application. It has 3.5 million users that collectively send over 4 billion emails a month through the service. Mailchimp can be easily integrated with LiveAgent.

How does it work?

Connecting Mailchimp with LiveAgent will allow you to subscribe and unsubscribe contacts to your email marketing lists directly from the ticket interface. Subscribing contacts is easy, however, an opt-in email is required and your contact has to confirm the subscription. Try on the integration and see the power of an email marketing tool with a customer support app


  • Manage subscriptions
  • Quicker replies to your customers
  • One solution to manage your email marketing

How to connect Mailchimp with LiveAgent?

LiveAgent has native integration for Mailchimp available in the plugins section. If you want to integrate Mailchimp and better manage your customers, follow this guide.

Open LiveAgent and go to Configuration > System > Plugins and find Mailchimp in the list. Click on the activate switch on the right side. 

Mailchimp plugin in LiveAgent plugin list
Mailchimp plugin

LiveAgent will reset and you can see the plugin is active at the top of the list between active plugins. Now click the configuration button, a cog icon next to the switch. This is where you need to provide your API key.

Click on the button Get Mailchimp API key and LiveAgent will take you to your Mailchimp account. Create an API key and copy it into the plugin configuration. Click on Save when you’re done.

Mailchimp plugin configuration and setup
Mailchimp plugin setup
Create an API key in Mailchimp to integrate with LiveAgent
Create API

Now you can manage your subscriptions from LiveAgent. Open up any of your customer support tickets and find Mailchimp icon on the right panel. Click on it to see options for managing your marketing communication. 

Mailchimp integration plugin is active and functional in LiveAgent ticketing system
Mailchimp in LiveAgent

How to connect Mailchimp with LiveAgent via Zapier?

Mailchimp can be connected with LiveAgent via Zapier service. It uses a trigger and action of the users choosing to connect two apps and create an integration. The process takes just a few minutes and you don’t need any coding experience. 

If you need a Zapier account, create it here. If you have one, go to the LiveAgent + Mailchimp integrations page on Zapier. 

LiveAgent and Mailchimp integrations page on Zapier
LiveAgent + Mailchimp

When on the page scroll down until you see the headline Connect LiveAgent + Mailchimp in Minutes. This is where you pick a trigger and an action. Consider what you want your integration to do and take a pick.

We are showing you an integration with LiveAgent trigger New Customer and Mailchimp action Add/Update Subscriber as an example. After that click on the blue Connect button. 

Selected LiveAgent trigger and Mailchimp action
Action and trigger selected

This next step is to configure LiveAgent trigger. All you need to do is click on Continue and then log in to your LiveAgent account via Zapier. Last step is trigger test. You can skip it but we recommend you try it out. 

LiveAgent trigger setup
Trigger setup
LiveAgent trigger test
Trigger test

Now for Mailchimp action. Again, log into Mailchimp and select your account. In the next step, you can choose your audience and select how will Mailchimp gather customers data from your LiveAgent. 

Fill out the required fields. If you’re not sure what to put in the email address field, check this guide for help. After that you can further specify the conditions of your email marketing service. 

Mailchimp action setup
Action setup

When you’re done, do one final test of the integration. 

Mailchimp and LiveAgent integration test
Integration test

You’re done. Have a look into your Mailchimp account and see the results. Your customers should be subscribed to your campaigns from now on. 

A new contact added to LiveAgent contact list
A new contact in LiveAgent
A new subscriber has been added to Mailchimp after successful integration
A new subscriber in Mailchimp

Return to Zapier if you need to create more integrations. 

Frequently asked questions

What is Mailchimp?

Mailchimp is a great marketing tool that allows your company to stay in touch with your clients. Moreover, it allows you to create engaging campaigns as well as track and analyze all the campaign data. 

How can you integrate Mailchimp with LiveAgent?

Here is a quick and easy guide: Create an account with Mailchimp > Log in to LiveAgent > Navigate to Configurations > System > Plugins. Activate Mailchimp > Copy and insert the API key to Mailchimp and USE.

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