Promotional email template

Looking to promote a new product or service? You may want to use emails for your promotional campaign. You can either design your own promotional email marketing template or you can use one of the many available online. We’re providing you with a few templates to fill in here, so all you need to do is add your own content.

The importance of creating and using a promotional email template

A promotional email template allows you to remain consistent with your branding and maintain a professional appearance. It also saves you time, as you can create a custom template once and then use it over and over again for future promotional campaigns.

If you use a promotional email campaign template or announcement email templates, you can be sure that your email clients will always know who the message is from and what it’s about. Plus, if you use the same template every time then they’ll start to recognize it. This will make them more likely to open future emails from you.

Email template customization
Customize email templates

It may be tempting to just send out a promotional email without using a template, but we strongly advise against this. A promotional email template will help ensure that your promotional campaign is successful and your email recipients remain engaged with your brand.

How to title a promotional email

Be straightforward. Your promotion email should have a clear and concise subject line so that your subscribers know what the email is about.

Promotional email template about plan upgrading

The title should be no more than 50 characters long, and it should accurately reflect the content of the email. When in doubt, keep it simple – promotional email subject lines that are too clever or complicated are often ignored.

If it concerns a particular product or service, include the product or service name in the title. This way, your subscribers can decide whether or not they want to open it.

Promotional email subject line examples

  • Check out [name of product] discounts
  • [Name of product] is now available
  • New [name of product or service] from [company name]
  • [X]% off [product or service name] today only
  • Hurry – sale ends soon
  • Save now on [type of product or service]
  • Urgent – don’t miss this
  • Today only – [product or service name]
  • You’ve been selected for a special offer
  • Limited time only – get [product or service name] today
  • Final call – sale ends at midnight
  • Shop now and save on your favorite [type of product]
  • Don’t wait – buy [product or service name] today
  • Start your [type of product or service] collection today
  • New arrivals – shop now for [type of product]
  • Get [product or service name] before it’s gone
  • Just released – [product or service name] is here
  • Save big on [type of product or service] today
  • Shop now for [type of product or service]
  • [Product or service name] – available now
  • Order [product or service name] today
  • Reserve your [product or service name] today
  • Sign up now to get [product or service name]
  • Subscribe now and get [product or service name]
  • [Product or service name] – get it now
  • Act fast – [product or service name] is almost gone
  • Get your [product or service name] today
  • Hurry – [product or service name] is selling out fast

How to write a promotional email

The challenges of promotional email templates are many. From writing promotional email subject lines to designing the perfect promotional email template, there’s a lot to consider.

When it comes to promotional emails, the most important thing is to get your email subscribers’ attention and keep it. Your promotional email should be clear, concise, and easy to read. The goal is to get your subscribers interested in your product or service and then encourage them to take action.

You naturally want to make sure that your promotional email stands out from the rest since they are often deleted without being opened if not. To achieve this, it’s important to have a well-designed promotional email template. Your promotional email subject line should accurately reflect the content of the message and be no more than 50 characters long.

Feature promotion email template

Your promotional email body should be eye-catching and easy to read. It should also include all the important information about your product or service, as well as a call-to-action (CTA) that encourages your subscribers to follow a link or interact in some other way. After all, the goal of a promotional email is to get your subscribers to buy your products or services. Make sure to include a CTA in your promotional email so that the email recipients know what to do next.

Finally, don’t forget to test your promotional email before you send it. Try out different subject lines and see which ones achieve the best results. Test different promotional email templates to discover which ones get the most clicks. And, of course, make sure to try out various CTAs to see which version produces the most email conversions.

Marketing Email Templates

Personalization can go a long way. In your promotional email, address your subscribers by name and include their city or state to show that you know who they are. You can also segment your list and send different engaging emails to separate groups of people. For example, you could send a promotional email about a new product to those who have purchased from you in the past, and a different message about a sale to those who haven’t.

What to include in a promotional email

  • a personalized welcome message
  • a promotional offer
  • an image of the product or service being promoted
  • the date and time of the sale or promotion
  • a call-to-action (CTA)
  • a link to your website or landing page
  • an engaging subject line

Promotional email template examples

Final call – sale ends at midnight

Hello [Name],

Don’t miss out – our sale ends at midnight. Get [product or service name] today and save. This deal is too good to pass up.

Shop now and save: [URL]

Additionally, when you buy one [product or service name], you’ll get [second product or service name] for free for a limited time only.

Thank you for being a loyal customer. We hope to see you soon.

Hurry – this offer won’t last forever

Hello [Name],

Our new [product or service name] is finally here. We know you’ve been waiting for this, so we’re giving you a special promotional offer. For a limited time, purchase [product or service name] with [X]% off.

Order now and take advantage of this great deal: [URL]

Thank you for your business. We appreciate your continued support.

Don’t miss out – sale ends soon

Hello [Name],

Time is running out – our sale ends soon. Get [product or service name] before it’s too late. This is your last chance to buy [product or service name] at this great price.

Shop now and save: [URL]

Changes to your [product] plan

Hello [Name],

We’re making some changes to our [product] plans, and we wanted to let you know what’s coming. First, we’re increasing the price of our [product] plan by $[X]. However, we’re also adding some new features that we think you’ll love.

Here are some of the new features you can expect to see soon:

[new feature]
[new feature]
[new feature]

We know that change can be hard, but we hope you’ll be happy with the new features.

This is the last chance for you to upgrade at a lower price. After this, the monthly price will be $[Y]. So, are you ready to upgrade?

As always, if you have any questions or concerns, please don’t hesitate to reach out to us.

[Urgent] – You’ve been selected

Hello [Name],

We’re excited to announce that you’ve been selected to participate in our beta test for a new product. We can’t tell you too much about it yet, but we think you’re going to love it.

If you ‘re interested in participating, please click the link below to sign up.

Sign up for the beta test: [URL]

We hope you’ll join us on this new adventure. Thanks for being such a great customer.

Just released

Hey there [First Name],

Do you want to be one of the first people to know about our latest and greatest product? Well, you’re in luck – it’s just been released.

[Product or service name] is our newest addition, and as you may have guessed, it’s [brief description of product or service].

If you’re interested in learning more, click the link below. We can’t wait to hear what you think.

Learn more about [product or service name]: [URL]

Thanks for being with us. We couldn’t do it without you.

Upgrade before it’s too late

Hey [Name],

We hope this message finds you well during these [time of year] months. We’re just getting in touch to let you know that your annual subscription is about to end. If you’d like to continue using our service, please re-subscribe before your account expires on [date].

If you’re not interested in continuing your subscription, no problem. Your account will automatically be [deactivated/downgraded to the free plan], and you won’t be charged.

But if you are interested in re-subscribing, please click the link below. We’d hate for you to miss out on all the great new features we’ve added…

And right now we have a special, promotional offer for you. If you upgrade before [date], you’ll get [X]% off the annual cost.

How does it sound, [Name]?

Click here to upgrade: [URL]

Say hello to [feature]

Hello [Name],

Our new [product or service name] is finally here. We know you’ve been waiting for this, so we’re giving you a special promotional offer. For a limited time, get [product or service name] for [X]% off

Order now and take advantage of this great deal: [URL]

Thank you for your business. We appreciate your continued support.

Leverage this special offer

Hello [Name],

Are you ready for the holidays? We know we are. To help get you into the spirit, we’re offering a special promotional offer. For a limited time only, get [X]% off your purchase of [product or service name].

This is a great opportunity to get a head start on your holiday shopping. So what are you waiting for? Order now: [URL]

We hope you have a happy holiday season.

New arrivals – shop now for [type of product]

Hello [Name],

Our newest arrivals are here, and they’re selling out fast. Shop now for [type of product] and take advantage of our promotional offers.

Get [X]% off your purchase of [type of product] until [date]. Plus, free shipping on orders over $[Y].

Don’t wait – these deals won’t last long. Shop now: [URL]

In case you missed it…

Hey [Name],

You might have missed it, but we’ve currently got a great promotion on our business packages. If you buy a [plan] before [date], you’ll get [X]% off the monthly price.

This is a great deal, especially considering all the features you’ll get access to.

To learn more about [plan], click the link below. And if you’re ready to upgrade, be sure to use the promo code [PROMO CODE] at checkout.

But hurry, this promotional offer won’t be around for long.

Learn more about [plan]: [URL]

Promo code: [PROMO CODE]

Still undecided? Check out our free trial

Hey there, still on the fence about whether or not you want to buy a subscription to our service? Well, we’ve got good news – you can now try it before you buy it.

For a limited time, we’re offering a free trial of our [service]. You’ll have full access to all the features for [X] days, and we’re sure that you’ll love them.

If you decide you want to keep using the service after your free trial, great. Your subscription will start automatically, and you’ll be charged the regular monthly price.

If not, no problem – just cancel before your trial expires, and you won’t be charged a thing.

To sign up for your free trial, click the link below. And don’t worry – we won’t ask for your credit card info upfront.

Free trial: [URL]

Limited time only – hurry up

Hello [Name],

This is a friendly reminder that our promotional offer ends soon. If you buy a [product or service name] before [date], you’ll get [X]% off the regular price.

Don’t miss out on this great opportunity – click the link below to purchase now.


Thanks for your continued support. We hope you enjoy our [product or service name].

Your Annual Discount expires soon

Hello [Name],

We hope you’re enjoying your subscription to our [product or service name]. We know you’ve been getting a lot of use out of it, and we appreciate your business.

As a reminder, your annual [X]% discount expires soon. If you renew before [date], you’ll continue to get [X]% off the regular monthly price.

To renew your subscription, click the link below. And don’t worry – we’ll automatically apply the promotional discount to your purchase.

Renew now: [URL]

Last chance to upgrade [Product]

Hello [Name],

Are you still using the free version of our [product]? If so, now is the time to upgrade. For a limited time, we’re offering [X]% off all premium plans.

With a premium subscription, you’ll get access to exclusive features and priority support. Plus, you’ll be helping us continue to develop [product] and add new features.

To upgrade, click the link below. And don’t forget to use the promo code [PROMO CODE] at checkout to get your discount.

Upgrade now: [URL]

Promo code: [PROMO CODE]

Don’t miss out. Offer ends soon.

Grab your discount now.

We’re giving away our Premium [Product] with [X]% off.

Yes, you read that right – our Premium [product] is now available with [X]% off. For a limited time, you can get all the features of the premium version for a fraction of the full price.

To get your discount, click the link below and use the promo code [PROMO CODE] at checkout. But hurry – this promotional offer won’t be around for long.

Get Premium [product]: [URL]

Promo code: [PROMO CODE]

Enjoy your special offer for [Product]

Congratulations. You’ve been selected to receive a special promotional offer for our [product]. For a limited time, you can get [X]% off the regular price.

To claim your discount, click the link below and use the promo code [PROMO CODE] at checkout. This offer expires soon, so don’t miss out.

Get your discount: [URL]

Promo code: [PROMO CODE]

Thanks for being a loyal customer. Here’s an offer for you.

Hello [Name],

Thank you for being a dedicated customer of our [product or service name]. We appreciate your business, and we’re always looking for ways to give back to our loyal customers.

That’s why, for a limited time, we’re offering a special promotional discount just for you. Use the promo code [PROMO CODE] at checkout to get [X]% off your purchase when you buy [Plan] for a year.

Don’t miss out on this great opportunity – click the link below to purchase now.


Promotional email good practices

Every single day, people receive promotional emails from brands they love (and sometimes from those they don’t know). And, every day, people either delete those promotional emails or engage with them.

As a marketer, your goal is to get people to engage with your high-converting promotional emails. But how do you do that?

Here are some tips:

  • Start with a strong subject line – this is your first opportunity to grab your subscribers’ attention, so make it count.
  • Keep your promotional email to the point – no one wants to read a novel, so get to the point and make your offer clear.
  • Include a compelling call-to-action – what do you want your subscribers to do? Make it easy for them by including a CTA button.
  • Use images sparingly – an image can be worth a thousand words, but too many images in your promotional email will just clutter it up.
  • Proofread and test your promotional email – a message full of typos is not going to inspire confidence in your brand.
  • Make sure you’re sending your promotional email to the right people – segmenting your email lists will help ensure that your email messages are relevant to each subscriber.
  • Think of how to track your promotional email’s performance – are you looking for clicks, purchases, or both? By tracking your promotional email’s performance, you can optimize it for future effective email campaigns.
  • Add an element of urgency – including a countdown timer or an expiration date will encourage your subscribers to act immediately.
  • Include a promotional code – this is a great way to track the performance of your promotional email and give your subscribers an incentive to act.
  • End with a strong call-to-action – just like your subject line, your CTA is important. Make it clear, concise, and compelling.

By following these tips, you can create marketing emails that will actually be opened and read – and maybe even acted on. So go forth and promote away.

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Sending a promotional email is not difficult, but sending one that delivers results is definitely challenging. The key is to focus on the subscriber and what they need or want.

Whether you’re announcing a product update, a new brand mention, or you’re just trying to inform customers about new discounts, always remember to keep the client at the forefront of your mind. Keep your promotional email relevant, clear, and – most importantly – actionable. This way, you’ll be able to create an email marketing strategy that actually gets opened, read, and clicked upon. Good luck.

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Frequently asked questions

How often should I send promotional emails?

This depends on your business and your subscribers. If you run promotional offers that are only available for limited times, then you’ll want to send more frequent promotional emails. But if you’re just running a sale or promotion, then once or twice a week should be sufficient.

What's the best day to send promotional emails?

Again, this depends on your business and your subscribers. Test out different days to see what works best for you. If you use email marketing software and have sent similar campaigns in the past, you should be able to see what days and times resulted in the highest open and engagement rates.

When is the best time to send promotional emails?

The best time to send promotional emails is typically during business hours, since that’s when most people check their emails. However, for many people, they rather do so first thing in the morning or right before they leave for the day. The only way to know for sure is to test out different times and see what works best for you.

What are the different elements of promotional email templates?

Promotional email templates typically include a strong subject line, a clear call-to-action, and sometimes a promotional code. Images are also often used in promotional emails, but it’s important to use them wisely so as not to clutter up the message. It’s crucial to proofread and test promotional emails before sending them, as well as making sure they’re being sent to the right people (i.e. segmenting your list).

Should you personalize your promotional emails?

Yes, personalizing your promotional emails can be a great way to increase open and click rates. You can personalize your promotional emails by simply including the subscriber’s first name in the subject line or in the body of the email. Including a personalized message is also a nice touch. For example, you could say something like ‘I thought you might be interested in this promotional offer’ or ‘I wanted to make sure you saw this sale.

How do I create a promotional email that stands out?

Use an eye-catching color scheme or image. You can also try using emojis in your subject line (but beware of overdoing it). If you’re offering a discount, make sure to highlight that in the email. Get creative and experiment until you find what works best for you.

What are the most effective types of content for promotional emails?

Try to include a mix of content types in your promotional emails, such as images, videos, infographics, and text. This way, you can appeal to different types of learners and increase the chances that your promotional email will be read and acted upon.

How can I track the success of my promotional email campaigns?

There are a few ways to track the success of your promotional email campaigns. To start, you can use an email marketing software that will provide you with data on things like open rates, click-through rates, and unsubscribe rates. You can also A/B test your promotional emails to see which version performs better. And finally, be sure to ask your customers how they heard about your promotional offer. This will give you valuable insights into which promotional channels are most effective, so you will be able to optimize emails and create more effective email marketing campaigns in the future.

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