Welcome Email Templates

Welcome emails are one of the most important steps in building long-lasting relationships with new customers or prospects who have just made their decision in favor of your business. The impression your welcome/ introduction message leaves has a huge impact on the success of your overall email marketing efforts. Research shows however that only 57.7% of brands send welcome emails to their newly subscribed users.

What is a welcome/ introduction email?

A welcome email or an introduction email is the first one your subscribers, customers or clients receive right after their first interaction with your business. It can serve various purposes, such as introducing your brand/ product/ service to customers, encouraging next steps or simply reassuring the customer of their choice. The power of a welcome email to drive user engagement and build more brand loyalty should not be underestimated. In fact, studies suggest that:

74% of people are expecting to receive a welcome email immediately after they subscribe to your list.

Subscribers who receive a welcome email show 33% more engagement with the brand.

The average open rate for welcome emails is 50% which makes them 86% more effective than newsletters.

Welcome emails generate 4x more opens and 5x more clicks than regular email marketing campaigns.

The conversion rate for welcome emails is 0.94% compared to 0.10% for a typical email.

Welcome emails on average generate up to 320% more revenue per email basis than other promotional emails.
LiveAgent onboarding welcome email template
Example of welcome email

20 Welcome email/ introduction email subject line examples

Given that the subject line alone is the determining factor in whether 47% of people will read your email or not, the right subject line is the foundation of a good introduction email. Here some proven welcome email subject lines you can adapt to your brand and use right away:

  1. Happy to see you on board! Here’s how to get started
  2. [NAME], we’re glad you’re here!
  3. Wondering how [PRODUCT] works?
  4. Welcome to [BRAND]! Useful links to help you get started
  5. Welcome to [BRAND]! Enjoy $10 off your first order
  6. Welcome! Here’s Your Discount Code
  7. Welcome to [BRAND]! Important Next Steps
  8. Welcome on board! Here’s what’s next
  9. Welcome to [BRAND]! Make yourself at home
  10. Ready to step up? Welcome to [BRAND]!
  11. It’s official, you’re on the list!
  12. Welcome to [BRAND]! Let’s get to know each other
  13. Happy to have you on the list! Let’s dive in 
  14. Welcome! How can I make [PRODUCT] more helpful to You?
  15. Now that you’re in, let’s get started!
  16. Your [BRAND] journey starts now 
  17. We’re excited to have you, [NAME]!
  18. It’s official, you’re on the list!
  19. Good decision. Welcome to our family! 😊
  20. Welcome to [BRAND], shop now ♥

5 Welcome email template examples

A professional introduction email/ welcome email to new customers or subscribers may include the following key elements:

  • Showing appreciation for signing up/ becoming a customer
  • Restating the value proposition of your brand/ product/ service
  • Highlighting the next onboarding steps
  • Listing helpful resources and guides with a call-to-action
  • Explaining what to expect from your next emails
  • Encouraging customers to engage further in case they have questions or need help
  • Providing your contact information links to social media pages

Check out these welcome email templates that can be used in your business communications.

Welcome email template for new subscribers

Hi [NAME],
Thanks for signing up for our newsletter! You’re joining an amazing community of beauty lovers. From now on you’ll enjoy:
Exciting new product announcementsSpecial offers and exclusive dealsOur unique take on the latest beauty trends
As promised, here is your 10% off your first purchase. Simply use this discount code at the checkout: [CODE]
While you wait for the next issue, check out some of our most popular blog posts:
[LINK 1][LINK 2][LINK 3]
Want more? Follow us on social media and get your daily dose of advice, behind-the-scenes looks and beauty inspiration:
Like us on Facebook / Follow us on Instagram

Welcome to the trial email template

Hi [NAME],
Welcome to [PRODUCT/ SERVICE]! Your 15-day free Trial starts today.
What happens next? Keep an eye on your inbox as we’ll be sending you the best tips for [PRODUCT/ SERVICE] to make sure you get the most out of it.
Want to get things done faster? Choose a plan below:
[plan details or a link]
If you’re interested in learning more about [PRODUCT/ SERVICE] or need help deciding on the best plan for your business, feel free to contact our support team at any time. We’re always here to help you in any way we can.
Have an awesome day,

Product-focused welcome email template

Hi [NAME],
Welcome to [PRODUCT/ SERVICE] – we’re excited to have you on board and we’d love to say thank you on behalf of our whole company for chosing us. We believe our [PRODUCT/ SERVICE] will help you [summary of key product/ service benefits].
To ensure you gain the very best out of our product/ service, we’ve put together some of the most helpful guides:
This video [LINK] walks you through setting up your [PRODUCT] for the first time. Our FAQ [LINK] is a great place to find the answers to common questions you might have as a new customer. The knowledge base [LINK] has the answers to all of your tech related questions. Our blog [LINK] has some great tips and best practices on how you can use and benefit from [PRODUCT].
Have any questions or need more information? Just shoot us an email! We’re always here to help. Feel free to hit us up on Facebook (link) or Twitter (link), if you want a fast response, too.
Take care,

New customer onboarding welcome email template

Hi [NAME],
Thanks for signing up with us to use [PRODUCT]. My name is [YOUR NAME], and I’m your point-of-contact for getting up-and-running using the tool. Over the next few weeks, I’ll be sending you a few more emails to help you gain maximum value from [PRODUCT].
For the start, you might find these resources helpful for getting going:
If you have any difficulties with setting up the tool, we can schedule an onboarding call for next week, and I can walk you through it. In the meantime, be sure to complete your profile and add your [CUSTOMER PREFERENCES] so we can send you other content that will help you get started.
If you ever have questions, run into problems, consider an upgrade or anything at all, don’t hesitate to reach out to us via phone [NUMBER], email [ADDRESS], or live chat [CLICK-TO-CHAT], or you can connect with me directly using the contact information below.
Looking forward to hearing from you soon!

New employee introduction email to colleagues

Hi all,
I am very pleased to announce that our team is growing! I’d like to introduce [EMPLOEE NAME] who will start working for our company’s customer service department on [DATE].
As a customer service manager, [NAME] will be responsible for [information about what an employee will be doing]. She will also work closely with the marketing and sales teams. [NAME] has worked in customer service with two different companies before working with us and she can bring over 10 years of experience to the table.
Please join me in welcoming our new team member and make sure to stop by her workspace to introduce yourselves!
Best regards,

Ready to put our welcome templates to use?

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Frequently asked questions

When should I send a welcome email?

You should send a welcome email right after a user creates a customer portal account. Don’t make them wait too long, because if they don’t receive a message within a few minutes then they may think that something went wrong.

A welcome email should be short, but it can also work as a message that facilitates user navigation through your portal. That’s why you can include a few (a maximum of 3) links leading to, for instance, an FAQ section, basic manuals, or a glossary.

Is it best to personalize welcome emails depending on the type of customer?

Sending plain, automated emails in the year 2021 is not the best idea. Try to segment your contacts and include some unique information related to your recipients. Use personalization tokens to mention their subscription type, common pain points, or the date they joined your company.

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