Feedback email templates

Feedback is valuable information that you can use to make important business decisions. Whether it comes from your customers, employees, or prospects, feedback can help measure satisfaction, trends, or behavior. Feedback can also help businesses stay on track, and give insight into how others perceive their performance.

Companies that want to differentiate themselves from their competitors shouldn’t consider the phrase “stand out from the competition” as just a catchy phrase, but as a realistic approach.

If you create a customer portal and you want to offer your users the best experience possible, you need to gather their opinions and act upon them. The best way to gather these insights is to email your customers and ask them for feedback.

What is a feedback email? 

A feedback email is an email that is sent to a particular group of recipients asking for their opinion about a product or service. In this case, you would use an email to ask users what they think about the customer portal they use. 

You can do so in various ways:

  • Asking users to reply to an email and share their thoughts
  • Send a form with open-ended questions or with multiple-choice answers
  • Include an NPS-like survey with a scale from 1 to 5 or from 1 to 10 
  • Ask to assess certain features or modules of your customer portal
feedback email template
LiveAgent offers an integration with NiceReply that lets you collect customer feedback from email

These are just a few examples of how to make it easier for your customers to assess the customer portal they use. 

It is also advisable to offer them an additional incentive in the form of a discount or a voucher so that they are more motivated to invest some time and provide you with feedback.

Feedback email subject line examples

  • We’d love to know your opinion about [customer portal]
  • What do you think about [customer portal]?
  • We need to talk about [customer portal], [name]…
  • Review your experience with [customer portal]
  • Share your feedback on [customer portal]
  • Share your thoughts about [customer portal]
  • We want to know our user’s perspective of [customer portal]
  • Thank you for being active on [customer portal]. How do you like it?
  • How is your experience with [customer portal]? 
  • We want to improve [customer portal]. We need your help!
  • How can we improve [customer portal]?

Feedback email ideas

Feedback email template 1 

How did we do?

We hope you enjoy [customer portal] and that you find it’s insightful and easy to use.

We’re constantly striving to provide excellent service for those who are active on [customer portal]. We’d love to get your feedback through a brief customer survey.


Thank you for your time. We really appreciate it!

Feedback email template 2

Hello [name],

Thank you for giving [customer portal] a try!

We strive to provide the highest quality service and care deeply about how our work affects customers like you.

We would love it if you could send us an email and tell us what we can do to make [customer portal] better.

Thank you for taking the time out of your day. We really appreciate it!
Best, the [customer portal] team

Feedback email template 3

Hi [name],

Thanks for registering and actively using [customer portal].

I wanted to reach out personally and ask for your opinion.

What’s your experience like? (e.g., amazing, terrible, etc.)

We want to be better, and your feedback helps us accomplish that. If you’re willing, it only takes a minute or two.

Share your review here [link]

Thanks for your trust,
[Customer portal team member’s name]

Feedback email template 4

Hi [name],

[X] days ago, you created an account at [customer portal], and you’ve been an active user ever since.

We’d love to get your feedback on the platform! Click one of the stars below to start a review of the portal:
Kind regards,
The [customer portal] team

Feedback email template 5

Hi [name],
Thanks for using [customer portal].

Please tell us about your experience in this 30-second survey. Your feedback helps us create a better experience for yourself and other [customer portal] users.


– The [customer portal] team

Feedback email template 6

Dear [name],

As one of our preferred customers, your feedback is very important to us. We are constantly striving to provide a flawless experience for our customers, and your input helps us do so.

That being said, if you could take a minute to share your feedback, we would really appreciate it.

We hope to see you soon at [customer portal]

Best regards, [customer portal team member’s name]

Feedback email template 7

Hi [username],
Help us shape the [customer portal] experience by taking this survey.

Your feedback is very important to us and will help us make the portal better, so we hope you will take the time to fill it out.


We appreciate your time and feedback!
The [customer portal] team

Feedback email template 8

We value your feedback.
Help us improve our [customer portal] by answering a few quick questions.

A thank you gift awaits you afterward!

Start here

Feedback email template 9

Hello from [customer portal]!

We hope you’re having a nice day.

You’ve been chosen as one of the few people who are able to review their experience as a [customer portal] user.

If you have a moment to spare, would you be willing to answer a few questions? We’d truly appreciate your feedback.

Our short survey takes about [x] minutes:

Share your feedback

Thanks for your help!

The [customer portal] team at [company]

Ready to put your feedback request templates to use?

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Frequently asked questions

When should you send a feedback request email?

It really depends on how customers use your customer portal. However, don’t wait for too long before asking users for their opinion. If you wait too long, the user won’t be able to recall their first experience and impression, and thus won’t be able to provide accurate feedback.

We suggest that you send a feedback email no later than 10 days after the customer started using the customer portal.

How many follow-ups of a feedback request email should I send?

Two follow-ups sent within one week are more than fine. However, remember not to be too pushy and to observe the reactions of recipients. If they ask you to stop sending them messages, then just do so.

You are not selling anything; you are asking for a favor. It’s the goodwill of your customer to spend a few minutes sharing their opinions about the experience with your company, so keep that in mind.

How long should my feedback request email be?

Your email should be short, scannable, and presented in small chunks. There’s no general rule, but don’t write a message longer than 130 words.

Remember that nowadays, people spend just seconds skimming over emails, picking up on general keywords and topics. You need to get straight to the point as soon as possible and be really convincing to make them share their feedback.

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