Event follow up email templates

Once the event you hosted is over, how you follow up with your event attendees (and whether you follow up at all) can make a difference between the long-term impact of your event and wasted effort. Like event invitations and event reminders, post-event follow-ups are essential for organizing both offline and virtual events. It’s an excellent opportunity to build a better meaningful relationship with your audience, improve engagement, and gain valuable insight into how well your event performed and what you can do to make future events even more successful. Below are some best practices on sending post-event follow-up emails, along with ten event follow-up email examples your sales team can use for your post-event follow-up campaigns.

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Best practices for event follow up emails

Thank your attendees

Start by thanking your audience for taking their time to attend your event. It’s also a good idea to briefly summarize the event’s topic to remind the participants of the value they acquired and encourage their participation in future events.

follow up email example

Share event materials

Include helpful resources such as recorded speeches, slides with crucial takeaway points, photos, and videos. Alternatively, create a blog post with a recap of the event highlights, and include any relevant content that attendees can use to solidify the knowledge they’ve gained and share with their colleagues back at the office.

Ask for feedback

You can use this opportunity to send out a business reminder to your clients. Ask for some constructive feedback, which can benefit both parties. It allows you to re-engage event participants and build a sense of community. And it’s also a great way to get a deeper insight into how you can optimize and improve your future events.

marketing unit event follow up email example

Segment your audience

The more specific and detailed your segmentation is (beyond attendees vs. non-attendees), the better outcome you can achieve from your event follow-up messages. In addition, the correct segmentation of your attendee list also allows for better personalization of your post-event follow-up emails.

Post-event follow up email subject lines

  • Thanks for making [Event Title] a success!
  • Thank you for being a part of [Event Title]!
  • Thanks for attending [Event Title] – recordings inside
  • [Name], thanks for joining us (bonus materials inside!)
  • [Name], here’s a webinar recording for you
  • [Name], how did you like the [event type] with [Speaker’s Name]?
  • We missed you today at [Event Title]! Here’s the recording
  • [Name], too bad you couldn’t join [Event Title]
  • Want to catch the beginning of [Event Title]?
  • I noticed we lost you halfway through [Event Title]

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Ten event follow up email template examples

1. Offline event follow up email

Hi [Name],

On behalf of the entire [Company name/ Event organizer] team, I wanted to thank you for attending [Event Title]. We hope you enjoyed the event and that you felt like it was a worthwhile investment of your time, energy, and money.

You can find resources and recaps here, including photos from the day, recorded speeches, and related blog content.

Be sure to sign up on [website] so you can be the first to know about future events.

If I can be of any assistance, whether you are interested in learning more about [Company name/ Event organizer], have any questions or feedback, don’t hesitate to drop me a line.

Thanks again for making [Event Title] a success!


2. Online event follow up email (to all attendees)

Hi [Name],

That you so much for attending [Event Title]! We hope you enjoyed your experience and learned some valuable insights you can implement in your business right away.

In case you’d like to refresh your memory, you can access the recordings here. Please feel free to pass these along to colleagues who may be interested. We are looking forward to seeing you next time!

3. Online event follow up email (to all no-shows)

Hi [Name],

We missed you at [Event Title], sorry you weren’t able to attend. However, it was inspiring to have so many like-minded people in the same virtual room, talking and sharing tips on [event topic].

The good news is that we recorded the event, so you can still take advantage of everything we learned. Click here to watch the recording.


We hope to catch you live next time we gather.

4. Online event follow up email (to attendees who checked out early)

Hi [Name],

Thanks so much for joining us today at [Event Title]!

I noticed you dropped off halfway through the event. If you’d like to check out what the second half was all about, here’s the link to the recorded sessions. You can check those out whenever you have some free time.

If you dropped off because you felt like you weren’t getting value, do you mind sharing some feedback about what we could do better? I want to make sure our events are helpful, and your input is exactly what we need to make that happen.

I would appreciate any feedback you have.

Thanks again!

5. Online event follow up email (to attendees who checked in late)

Hi [Name],

Thanks so much for joining us today at [Event Title]!

I noticed you checked in a little late, but I’m glad you were able to catch the last part of the event. The first half was packed with some meaningful information, so if you’d like to rewind and catch up, here’s the recording for you: link to the recorded sessions.

Is there anything you were hoping to learn at the event that you didn’t hear about? I’m here to get you answers and more info whenever you need it.

Looking forward to seeing you at future events!

6. Webinar follow up email (to attendees) – #1 follow up

Hi [Name],

The [Webinar Title] webinar has ended. Thank you for your participation.

As we mentioned during the webinar, we’ll share the recording along with the slides and other helpful resources in the next few days. So look out for a follow-up email containing this information.

We hope to see you among the attendees at future events!

7. Webinar follow up email (to attendees) – #2 follow up

Hi [Name],

Thanks again for attending [Webinar Title] on [date]. Hopefully, your time with us was worth it. As promised, we’re sending a recording of the webinar as well as the slides and additional resources you may find helpful:

Webinar recording
Webinar slides
Additional resources

Please feel free to pass these along to colleagues who may be interested.

We hope to see you again!

8. Webinar follow up email (to all no-shows)

Hi [Name],

So sorry you weren’t able to attend our webinar [Webinar Title].

We don’t want you to miss out, so we’re sending a recording of the webinar as well as the slides and additional resources that you might find helpful:

Webinar recording
Webinar slides
Additional resources

If you have any questions or feedback, feel free to reach out – we can always schedule a quick phone call.

We hope to see you at our future events!

9. Personalized webinar follow up email (to no-show prospects)

Hi [Name],

I checked the stats and noticed you registered for the [Webinar Title] but didn’t attend.
During the webinar, I spent about [x] minutes teaching the specific, actionable strategy we’ve been using to [achieve specific goals]. I then walked everyone through a case study showing how we managed to [get specific results] for one of our customers.
The feedback that’s coming in since the webinar finished has been incredible, so I thought I’d send you a recording so you can watch it whenever is convenient for you: link to the webinar recording.
If you’d like to know more about how you can implement the ideas discussed during the webinar in [their Company], drop me a line, and we could schedule a call for a quick conversation this week.

Talk soon,

10. Event follow up email – asking for feedback

Hi [Name],

Thank you for attending [Event Title] – it was a pleasure hosting you today. I hope you’ve gained lots of valuable insights for your business! In case you missed something during the event, no worries. We’ll send out recordings and slides in a few days – keep your eyes on your inbox.

In the meantime, we would very much appreciate you taking a few moments to leave your feedback through a brief survey. That will help to ensure our future events are even more exciting and valuable.
Submit Your Feedback

Thanks again, and looking forward to seeing you next time!

Frequently asked questions

Why are post-event follow-up emails important?

Not following up with the audience after your event is one of the biggest mistakes you can make. Sending event follow-ups is critical for maintaining long-term relations with your event participants, increasing your next event’s attendance, nurturing leads, and converting more of them into potential customers.

When should I send a follow-up email after an event?

details of your event are still fresh in your attendees’ minds. That ensures you have better chances to re-engage the participants and turn more leads into sales effectively.

How to follow up with those who didn’t attend the event?

Following up with no-shows is just as important as following up with those who did show up at your event. When crafting your post-event email to those who didn’t attend, you can simply say you’re sorry they weren’t able to join, provide links to post-event materials, encourage them to follow your future events, and offer help in case it’s needed.

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