B2C referral email templates

Numerous studies have proven that when it comes to purchasing just about anything, people rely on recommendations. What’s more, 83% of happy, satisfied customers are willing to refer their friends and family (but only 29% actually do because the rest are never asked or given the opportunity).

That makes referral marketing a priceless tool for growing a business and boosting revenues. In fact, referral marketing (also known as word-of-mouth marketing), is one of the oldest yet still most effective and cost-efficient marketing strategies used by both B2C and B2B businesses. Keep in mind that B2B referral programs are different from B2C. Here is why referral marketing matters alongside 10 business referral email templates you can use in your own referral marketing campaigns. 

Why is referral marketing critical for business growth?

  • 92% of consumers around the world trust recommendations from friends and family, above all other forms of advertising. (Nielsen)
  • 82% of Americans say they seek recommendations from friends and family when considering a purchase, while 67% say they’re at least a little more likely to purchase a product after a friend or family member shared it via social media or email. (National Harris Poll Survey)
  • Positive word-of-mouth is responsible for 20-50% of purchase decisions and generates more than double the sales of paid advertising in some industries. (McKinsey)
  • Referral marketing generates conversion rates 3-5x higher than any other marketing channel. (Invesp)
B2C referral email template
B2C referral email template from NordPass

B2C referral email subject line examples

  • Get $25 for every person you refer
  • Get $10 for every friend that signs up
  • Earn $20 just by sharing your experience
  • Give $50 to a friend and get $50 for yourself
  • $50 for you, 50% OFF for your friends
  • Refer a friend and you both save 10%
  • Invite your friends and earn a free [product/ service]
  • Tell a friend. Get a month free.
  • Refer a friend and earn $50 today!
  • Tell your friends about us and you both get $20
  • Give $25, Get $25
  • Share your purchase and we’ll include a free gift

10 B2C referral email templates

Referral program announcement 

Hi [Name],

We’re excited to share that [Brand’s Referral Program Name] Referral Program is launching really soon!

With [Referral Program Name] the friends you refer to Brand.com get 20% OFF their first purchase, while you get 20% of their first purchase credited to your [Referral Program Name] account. You can then use your credits towards more purchases at Brand.com.

There’s no limit on the number of friends you can refer, so you can invite all your Facebook, Instagram, and Twitter friends and practically SHOP FREE at Brand.com!

Please check back or join our mailing list to be notified of the launch date. Terms and conditions are subject to change prior to the launch date. Feel free to ask if you have any questions.

See you soon!

Trigger-based referral program invitation 

Hi [Name],

We noticed that you recently [activity done]. We’d like to invite you to our referral program where you can get [rewards] just for referring your friends to our website.

We have also recently improved our program to include more referral options. Now, you can email, tweet, and share your thoughts about our brand on Facebook. To do this, simply [provide instructions].

The best part? Everything is carefully tracked so you can be sure you’ll get your [reward] each time someone you refer makes a purchase at Brand.com.


Questions? Don’t hesitate to ask and someone friendly from our customer care team will get back to you with an answer.


Referral program update 

Hi [Name],

You asked for better incentives to invite friends to [Company name]. We heard you! So how about [customized rewards]?

With our new, improved program, you’ll get [customized rewards] for every friend you refer. It’s that easy! We’ve also added other referral options – now you can refer friends through Facebook, Twitter, and other channels.


If you have any questions at all, please don’t hesitate to reach out!


Invitation to be a brand ambassador

Hey [Name],

My name is [Your name] and I’m with [Your company name]. We love your posts on [insert topic that relates to your brand’s purpose]. We believe your [insert a reference to a topic they post about or specific posts] really aligns with our brand’s mission.

That’s why we’d love to invite you to become a part of our Brand Ambassador Program! As an ambassador, you can earn commission-based, cash-reward for each purchase of any product from friends in your social networks.


Set up your referral account
Share a coupon code with your friends
Your friends receive a 10% discount on a one-time purchase
You earn a 10% commission on your friends’ purchases
The more they buy, the more you earn


If you have any questions – we’d be happy to answer them.

Thank you!

Running a referral competition


Referring friends to [Brand] just got even sweeter! For the entire [month], we’re running a friendly referral competition where our top [Brand] ambassadors will win awesome prizes for helping us spread the word about [products].

We want everyone to really have a chance to win. Our top referrer wins [prize 1], second place wins [prize 2], and third place wins [prize 3]. If you haven’t referred yet, there’s still time!


Let’s start 2021 off right by spreading the [Brand] love far and wide. Click here to see the leaderboard and get all the details.

Good luck!

Encouraging referrals with discounts

Dear [Name],

Sharing is caring, so why not share the [Brand] love with your friends? Spread the word about your favorite [products] and enjoy great discounts for you and your friends.

For every friend that makes a purchase (they must click on the referral link below) you will get 20% OFF your next purchase at Brand.com – your friends will get 10% OFF their first purchase. It’s a win-win!

Forward this link to your friends: referral link
Or share it online: Share on Facebook/ Share on Twitter

Happy sharing!

Encouraging referrals with free products/ services



You like [Brand’s products].
You know people.


Refer [Brand’s products] to people you know.
Those people place orders.
Those people get a 10% discount on their first order.
You get free [products] each time someone makes a purchase.
The sky’s the limit!

No catch. Just people helping people discover the most [key characteristics of your products].


Questions? Let us know and we’ll get back to you immediately.

Happy referring!

Encouraging referrals with credits

Hey [Name],

Did you know that you can get account credits for referrals?

Simply share your personal referral code link [referral link] or click the button below to invite your friends from [Brand]’s dashboard. We will give them $** in account credits and reward you with $** for each referral who accumulates $** in billings.


Here’s the best part: there’s no limit to how many people you can refer.

Happy sharing!

Encouraging referrals with cash back

Hey [Name],

Share your love for [Brand/ products] with your friends, and you’ll both get rewarded.

Here’s how it works:

Forward this email to your friends with the referral link below, which will send them a coupon for $** OFF their first purchase of $** or more.
Share the referral offer with your friends on Facebook or Twitter by clicking the icons below.
Every time a friend makes their first purchase, you’ll earn $** cash via PayPal.

The more friends you refer – the more cash you earn!

SHARE: Referral link / Facebook/ Twitter

Go forth and prosper!

 Encouraging referrals with donations

Hi [Name],

When you share our name with your friends and family, you’re also helping support a local charity.

For each referral you send our way, we will donate $10 to our current charity. Your name will also be entered into a quarterly drawing – the winner will receive a $*** gift card!

CURRENT CHARITY: [Name of the charity]

Share your referral link to get started: referral link
Show Details

Thank you for your support!

Frequently asked questions

What is a B2C email?

B2C stands for Business-to-Consumer. B2C email is used to communicate information about a company’s products, including pricing, availability, and delivery information.

What does B2C stand for?

B2C abbreviation stands for Business-to-Consumer.

How do you write a B2C referral email?

When writing a customer referral email, keep in mind that the presentation you make is as important as the words you choose. A referral email is your chance to pitch your products and services to a new customer.

Try LiveAgent Today​

We offer concierge migration services from most of the popular help desk solutions.

3,000+ reviews Trustpilot GetApp G2 Crowd

Back to Templates Create account for FREE

Our website uses cookies. By continuing we assume your permission to deploy cookies as detailed in our privacy and cookies policy.