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Black Friday and Cyber Monday email templates

Black Friday and Cyber Monday (BFCM) are known as one the biggest and the most profitable events of the year for most businesses. Most eCommerce retailers, as well as B2B merchants, see it as an excellent opportunity to maximize their revenues – and for a good reason. According to analytics from Adobe, in 2020 alone, US consumers spent $9 billion on Black Friday online sales, which is a 21.6% increase from last year. Meanwhile, Cyber Monday brought in $10.8 billion in online spending (US) which is 15.1% more than last year. Shopify store owners collectively made a whopping $5.1 billion USD in sales between Black Friday and Cyber Monday globally, up 76% from last year.

When it comes to planning your Black Friday and Cyber Monday promotions, one of the major challenges is competing with dozens of similar emails and standing out in your customers’ and prospects’ inboxes. Here are some of the most efficient Black Friday and Cyber Monday email subject lines along with 10 email templates you can adapt to your own BFCM campaigns to ensure your promo emails get opened and read. They are easy to implement into your ticketing system so that you can save your valuable time during a higher ticket load.

Black Friday and Cyber Monday email templates - App - Uploads - 2021 - 02 - Black Friday Hawaiian Airlines.gif
Hawaiian Airlines Black Friday email template

Black Friday and Cyber Monday email subject lines

  • Are You Ready for Our Pre-Black Friday Sale?
  • Get an exclusive sneak peek at our Black Friday deals
  • Turkey can wait. Our BLACK FRIDAY sneak peek won’t!
  • Early Black Friday Sale Starts Tomorrow. Save Up to 70%
  • Early access to Black Friday deals unlocked
  • Black Friday Sale – The Deals You’ve Been Waiting For
  • 3-Day Black Friday! Get our amazing deals now!
  • Early Black Friday Sale! No Parking. No Lines. No Hassle.
  • STARTS NOW: 50% Off Black Friday Sale + FREE Shipping
  • FINALLY Black Friday!! 50% off + free shipping!
  • Get these Black Friday deals before they’re gone!
  • 40% Off. Free Shipping. It Must Be Black Friday.
  • Black Friday Countdown. 6 Hours left to take advantage of today’s offer!
  • Yes, It’s Here: Our First HUGE Deal for Black Friday!
  • Hello, Black Friday is calling: 25% OFF sitewide!
  • Oh Wow! 50% Off Sitewide! #CYBERMONDAY
  • Get a Jumpstart on CYBER MONDAY. 30% Off!
  • It’s Cyber Monday, Treat Yourself!
  • OMG! Cyber Monday Sale, Up to 80% OFF!
  • The BIGGEST Sale Ever! Shop 30% Off With Our Cyber Monday Sale!
  • Cyber Monday: 50% OFF, only today, only online!
  • Get your Cyber Monday shopping bag ready!
  • Early Access: Unlock Your Cyber Monday Exclusive Gifts
  • Cyber Monday Starts Now | Biggest Sale of The Year!
  • Cyber Monday Sale | [Brand]’s Items at the LowestPrices
  • 15 Cyber Deals are Here! Why Wait ’til Monday?
  • Cyber Monday | Hundreds of New Deals Added
  • Today’s the Day! Cyber Monday Savings Inside!
  • Cyber Monday: The Clock is Ticking… 
  • Cyber Monday offer extended… need we say more?

10 Black Friday and Cyber Monday email templates

Black Friday teaser email 

Black Friday is Coming

Hi [Name],

We know it’s hard to find the perfect [products you sell]. Here at Brand.com, we’re offering a huge selection of [products] for all [tastes/ styles/ occasions/ budgets/ needs, etc.]

Already found something but it’s too expensive? Don’t worry – we’ve got you covered! We’re preparing something special this Black Friday … and the week before!

Sign up to get early access to our Black Friday sale and get up to 30% OFF nearly everything.

Get Your Black Friday Promo Code Now


Black Friday countdown email 

The Black Friday Countdown Starts … Now

Hi [Name],

There are only two weeks left till Black Friday and we hope you’re just as excited as we are.

In fact, we’re so excited that we’ll be adding more deals as we get closer to the BIGGEST shopping day of the year, available a week BEFORE Black Friday!

Why don’t you mark your calendar on [date] so you don’t miss out on our special sales?


See you soon,

Early Black Friday sale email 

Early Black Friday Sale is ON!

Hi [Name],

We know, the last days before Black Friday seem to drag on forever. So we’ve decided to start our biggest sale now, 3 days before everyone else!

Enjoy up to 50% OFF on all your favorite products, plus, FREE shipping and an extra 10% OFF orders over $***.

Happy shopping!

The day-of Black Friday email

Black Friday is Here!

Hey [Name],

Let’s not waste any time – you know exactly why you’re here. Our crazy Black Friday sale starts NOW! Shop hundreds of [products] at up to 50% OFF sitewide before they sell out. Treat yourself because you deserve it!


Happy Black Friday!

Black Friday sale end 

The Party Ends Today

Hi [Name],

All good things must come to an end. Our Black Friday celebration and the biggest sale of the year are almost over. And we’ve saved the best for the last! Check out our final Black Friday deals with up to 70% off! Believe us – these are the best deals on [products] you could possibly get!

Offer expires midnight, [date]

Hurry up before we kiss our sale goodnight.

Extended Black Friday sale email

The Black Friday Sale Is Still On …

Thank you so much for celebrating Black Friday with us, [Name]!

Did you get everything you wanted? Enjoyed our FREE shipping? Not yet? Madness!

Don’t worry – Black Friday may be over but our sale is still on! You still have a chance to take advantage of our discounts on hundreds of amazing [products]. Simply use this unique promo code to get 25% OFF your order: CODE

Offer expires on [date]

Happy shopping!

B2B Black Friday promo email

Our Biggest Sale of The Year Is Almost Here and You Don’t Want to Miss It!

Hi [Name],

Black Friday is around the corner, so we’re dropping our prices like never before for an entire week!

Still looking for an affordable all-in-one [customer service/ CRM/ marketing automation, etc.] software with [key feature 1], [key feature 2], and [key feature 3]? You’re in luck! Starting tomorrow and up to [date], you can get 25% OFF your first month with [Product name].

Does this deal sound good to you? Wait, there’s even a better one! If you choose any of our annual subscription plans, the Black Friday offer can be stacked on top of our usual annual discount. This way, you can enjoy 45% OFF your first year.

Use the promo code: [CODE]


This limited-time offer expires on [date]. Grab it before it’s gone!

Have questions or need help choosing the right plan for your business? Just let us know by replying to this email.

Happy Black Friday!

Pre-Cyber Monday sale email

A Pre-Notification of Our Cyber Monday Sale Just for You!

Shhh! This email is for you ONLY! We are rewarding our favorite customers with an advanced notice for our Cyber Monday sale. Everyone else will have to wait, but for you, the sale starts today!

As a form of thanks, we’re offering our VIPs an exclusive 50% OFF all [products] sitewide starting from [date] through the end of [date]. That’s right, you get a massive 50% discount on everything we sell! Treat yourself or the people you care about with some of the best [products] this holiday season.

Shop Now to Get 50% OFF

Enjoy your Cyber Monday shopping!

Cyber Monday ‘last chance’ email


This is your LAST chance to take advantage of our Cyber Monday sale where you can save 25% or MORE on all [Product/ Service] subscription plans!

>>> Save with the Cyber Monday Sale here! <<<

Once the clock strikes 11:59 pm EST tonight, this deal is going to disappear! To keep it real with you, we NEVER do sales like this, so I can’t tell you when (or if!) you’ll get savings like this again.

As a quick reminder, here’s what you can snag with this awesome sale:

Basic plan: [key features] – Save 25%
Standard plan: [key features] – Save 25%
Pro plan: [key features] – Save 30%

Need help choosing the right plan? Start a chat with our support ninjas and they’ll come up with the best advice.


 Post Cyber Monday sale follow up email

Cyber Monday May Be Over, But You Can Still Save Big

Hi [Name],

Thank you for your purchase this Cyber Monday! Your order is already on its way and we truly hope you’ll enjoy your new [product purchased].

Even though Cyber Monday is over, we’ve still got some great deals available for you. You can get 30% OFF our entire new collection with this coupon code: CODE

Offer valid through [date]

To more amazing deals in the future!

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Frequently asked questions

When should I email Black Friday emails?

The first informative email about Black Friday should be at least a week or two before. The optimal time is between 10 am to 3 pm, as it shows the highest number of open rates.

How long should the Black Friday/Cyber Monday email be?

As the Black Friday and Cyber Monday season is very popular. You can have a longer email with more information in it, ideally around 150 words.

Are Cyber Monday sales as good as Black Friday?

Cyber Monday is one of the biggest online shopping days of the year. It has been reported that the volume of electronic commerce spending on Cyber Monday has grown to more than that of Black Friday. However, it depends. Black Friday is better for buying big-ticket purchases. On the other hand, Cyber Monday deals are better for gifts and small items. One big difference is that only Black Friday is both in physical and online stores, whereas Cyber Monday deals are only online.

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