Holiday email templates

The holiday shopping season has always been huge for both eCommerce and brick and mortar retailers. According to Statista, the five-day period from Thanksgiving through Cyber Monday, also known as Cyber 5, saw an estimated sales revenue of 28.5 billion U.S. dollars during the 2019 holiday season. For most small and mid-size retailers, the holiday season actually accounts for anywhere from 20 to 30% of their total yearly sales. The holiday season, however, isn’t just for B2C – with the right holiday email marketing strategy, B2B businesses can also capitalize on it, drive leads, boost customer engagement, and increase sales.

Hawaiian Airlines Black Friday
Hawaiian Airlines Black Friday email campaign

Why holiday email marketing matters

  • 81% of consumers expect to be swayed by holiday promotions. (Deloitte)
  • 70% of people learned about holiday promotions through email. (Ipsos)
  • Email is responsible for 20% of all online holiday website visits. (Campaign Monitor)
  • One-third of shoppers said that all of their holiday weekend purchases were driven specifically by promotions. (NRF) 
  • Consumers who purchase products through email are likely to spend 138% more than people who don’t receive email offers. (Convince and Convert).
Holiday email template example from RayBan
RayBan Valentine’s Day email campaign

Holiday email subject lines

  • Happening now… The Very Merry Sale!
  • Last-minute gifts, Santa-approved
  • Your wish list is about to grow
  • Welcome the New Year with bigger and better deals
  • Valentine’s Day sale | Think outside the chocolate box
  • 50% OFF annual plans today. Because we love you 
  • ♥ Your Valentine’s Day gift inside…
  • Better than roses: 30% OFF!
  • 20% Off! Happy International Women’s Day!
  • Celebrate women with 30% OFF – ends tonight! 
  • Enjoy 25% OFF for EVERYBUNNY — Because It’s Easter! 
  • Easter deals don’t get better than this!
  • Eggscellent Easter Sale Starts Today!
  • Happy Halloween! Get a spooktacular deal
  • Forget tricks. Here’s our treat… 
  • Fang-tastic Halloween savings – 3 days only 
  • Final hours! The clock is ticking on this Thanksgiving sale!
  • No need to thank us for these exclusive deals
  • Exclusive Black Friday sneak peek. Save up to 50% OFF
  • Rise & Shine…Black Friday deals are here
  • Early Black Friday sale! No parking. No lines. No hassle.
  • It’s now or never!
  • What’s on sale? Anything & everything.
  • Finally! It’s Cyber Monday – GO GO GO!
  • Exclusive Cyber Monday super deals inside 👀
  • Shop local this Small Business Saturday
  • Cure your Black Friday hangover By Shopping Small 

10 email templates for holiday email marketing campaigns

When it comes to the holiday season, email marketing is one of the most efficient ways to engage your prospects and current customer base to drive more business and increase revenue. Whether you are in the B2C or B2B sector, the following email templates can help you create your own holiday email marketing campaigns – From Black Friday and Cyber Monday through the Winter Holidays, New Year, and everything in between.

Winter Holidays email template

Dear [Name],

As the Winter Holidays are approaching, we just wanted to take a moment to let you know how much your business truly means to us. Thank you so much for your trust in our products throughout the year.

As a small token of our appreciation, here’s a 20% coupon code for your next purchase: [CODE NUMBER].

Happy Holidays to you, your colleagues, and your loved ones. Here’s to another year!


New Year email template

Dear [Name],

Happy New Year! May your 2021 be filled with love, health, happiness, and inspiration!

We’d like to thank you for being with us in 2020. As we’re getting closer to the new year, we decided to take a look back at some of our favorite moments from 2020:

1. We celebrated our 5th birthday.
2. We released [product/ new version, etc.]
3. We’ve been nominated as [Nomination name] at [Name] Award.
4. We won the [Name] Award.

And we couldn’t have done all of that without customers like you! As a small token of our appreciation, we’re providing [details of your offer].

Thanks again for making this past year a special one for the [Brand] community.
We look forward to seeing you again in 2021!


Valentine’s Day email template

Happy Valentine’s Day, [Name]!

Even though we are not a part of your family, we want you to know that you are a part of our family at [Your business], and we are grateful for your business.

CLICK HERE for a special little gift from us

As always, let us know if there is anything we can do to make your experience better.

Have a wonderful time with your loved ones and enjoy the day!

Women’s Day email template

Dear [Name],

Happy International Women’s Day!

Women are the world’s greatest inspiration. As we celebrate this momentous day, we salute and uplift all women, young and mature, and say continue to inspire those around you.

Now is a great time to treat yourself to something new because you deserve it!

Get 20% OFF you online order
Use promo code: WOMENSDAY

Easter holiday email template

Happy Easter from [Company name]!


We’ve prepared some eggciting surprises
Join the special DISCOUNTS hunt!

This is your chance to find coupons worth up to $***on ANY order. All you have to do is look very carefully through our site and try to find an Easter egg.


Are you feeling lucky? ☺ The offer is valid through [date]. The prizes are limited, so hurry up and start searching now!

Halloween email template

[Name], ghostly greetings!

This Halloween, we’re passing out a treat too sweet to refuse! Take 31% OFF any annual subscription plan. Simply use [CODE NAME] promo code when you upgrade.

The clock is ticking… The deal expires on October 31st at midnight sharp, so hurry up to use the discount before the witches put a spell on it.


Happy Halloween from our team to you!

Stay safe and keep it freaky,

Thanksgiving Day email template

Dear [Name],

We’d like to take a moment and say THANK YOU for using [Product/ Service]. And we mean it. Whether you’re new to [Brand] or have been with us all along, we appreciate your support, wherever you are in the world.

As a token of appreciation, please take 20% off when you upgrade to the annual subscription of [Product/ Service] plans with coupon code [code name]. The offer is valid till [date].

Take 20% OFF now

If there is anything we can ever do to ensure a better experience for you, please do not hesitate to reach out.

Wishing you a very Happy Thanksgiving from all of us at [Brand]!


 Black Friday email template

Hey [Name],

Only a week left till the BIGGEST sale of the year and we hope you’re just as excited as we are.

In fact, we’re so excited that we’ve decided to give you 20% OFF ALL subscription plans for this entire week, starting from today! Promo code to use at the checkout: BLACKFRIDAY

[For prospects: If you’ve been thinking about reinforcing your [marketing/sales/ customer support/ with a rock-solid [whatever your software tool provides], this is the best deal you can possibly get.]


This limited-time deal expires on [date]. Don’t miss out!

Happy Black Friday,

Small Business Saturday email template

Dear [Name],

We’d like to share Small Business Saturday with you! It’s a holiday shopping tradition, backed by American Express, that celebrates small businesses like ours. And it wouldn’t be a celebration without customers like you joining us.

So, mark your calendar for the Saturday after Thanksgiving – and get ready to shop small with us. We’ll be giving you 20% OFF your entire purchase instore and online with the code #SHOPSMALL

Thank you for your support, and we look forward to seeing you on Saturday!

 Cyber Monday email template


We know. Your inbox is full of sale emails today. But our Cyber Monday sale is special. It’s a one time offer that won’t happen again, for a VERY long time.

We’re giving you 50% OFF ANYTHING and everything at [website], from [date] through the end of [date]. Simply use the code CYBER when you checkout. Yep, you can get everything we sell at half the price.

So, if you’re thinking about getting something new for yourself, or treating the special people in your life with some of the best [products you sell] on the market, now is the best time to buy!


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Frequently asked questions

What should a holiday email to customers include?

A holiday email to customers should include information about the company’s plans for the holiday, a link to browse and buy gifts from the website, and a call to action.

Why should I send holiday emails to customers?

Send holiday emails to customers to remind them about your business. Moreover, make sure to target customers in a relevant way and include a link to your holiday page or sale if you have one.

What's the ideal length of a holiday email?

When holiday emails are shorter, they are easier to read and also less likely to be deleted. The ideal length is between 50 to 75 characters.

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