Product sales email templates

Sales campaigns make it easier for us to convince potential customers to make purchases. To ensure everything runs smoothly, owners of online stores need to prepare annual sales and promotions ahead of time. 

Sales strategies in digital marketing

It’s time to face it: sales are not what they used to be. Today, discounts and promotions happen throughout the entire year, especially in the e-commerce sector. As such, sales no longer seem so special to potential clients, and as a result,  it’s more and more difficult to persuade customers to make purchases.

Before we get started, we need to make one distinction. Although you can get items at reduced prices throughout the year, conceptually they are not the same as full-blown sales. Here’s how to tell the difference between the two:

  • The term discount can be thought of as lowering the price of certain items, generally at the end of a season. Discounts usually happen at certain times of the year. Many countries have special regulations and conditions that business owners must meet when organizing a discount sales promotion campaign.
  • Special offers provide the possibility to obtain articles at a reduced price, but without being subject to sales conditions. For example, you could promote a “3 for the price of 2” offer on a (range of) product(s).
  • Balances are discounted products whose value has decreased due to deterioration, misuse, obsolescence, manufacturing defects, or other reasons.

To find out more about the advantages of sales promotion campaigns, check out our  Pre-sale Email Templates.

Email template customization
Customize email templates directly inside of LiveAgent

To propose a sensible strategy for sales or specific discounts, you have to circle back to the rest of your marketing plan and ask yourself what you want to achieve. 

One of the most important elements of a sales promotion campaign is email marketing. Using emails for promotions is theoretically very easy: images of products and info about discounts should do it, right? The reality is not so simple. Every message should be part of a broader strategy of building relationships with your customers. That’s why it’s very important to know how to perfect the design, tone of voice, frequency, and creativity of offers so that they bring the desired results.

We’ve gathered five powerful product sale email templates to help you communicate with potential clients and inform them about your next big sale.

Product sales email template subject lines

  • HURRY, or you might miss out!
  • Our sales campaign starts in 3…2…1…
  • Get [X]% off!
  • [X] days of great deals left…
  • [X]% off EVERYTHING
  • Up to [X]% off
  • Get our best products for crazy low prices
  • [Season] sale – up to [X]% off
  • Our prices have just dropped. Don’t miss out
  • Say “hi” to lower prices at [company]
  • The best day ever…
  • Pssst…hey, you – yes, you! A new sale has just started on our e-shop

Product sales email templates

Product sales email template 1

Hello [name],

Our favorite season is here! Starting today, you can enjoy lower prices in our online store.

All our products are listed for cheaper prices, with discounts of up to [X]%!

Here are just a few examples:

[A table presenting discounted items with previous and new prices].

Click here to check out the offer [link].

Happy shopping!

Product sales email template 2


Enjoy up to 70% discounts on thousands of products.

The sale is on for:



Product sales email template 3

Take an extra [X]% off of items that are already discounted by up to [Y]%


You have time until [time] on [day of the week] to use your unique code to get an [X]% EXTRA discount off all products, including those with already reduced prices.

Hurry up. Your closet will thank you!

YOUR MAGIC CODE: [promo code]

Product sales email template 4

Thanks for being you!

We couldn’t wait any longer so we’re bringing on the sales early! Enjoy up to [X]% off.

Tonight at [time] you will be granted special access to our private online sale. This is a small “thank you” for being a subscriber of our newsletter or using our mobile app.


Product sales email template 5

Hey [Name]

Did you know that you can get a [X]% discount on all items from the [spring/summer/fall/winter] collection on our website this week? Simply use [code] at checkout and your discount will be applied!

[button] SHOP

Start sending out product sale emails directly from LiveAgent

Register for our free 14-day trial, and put our templates to the test. No credit card required.

Frequently asked questions

How many sales campaign emails should I send during one campaign?

Many aspects may influence this decision. The first aspect is the duration of the campaign. The second is your domain reputation and previous campaign statistics. And lastly, the feedback from your database. Always listen to your customer’s feedback.

How long should a sales email be?

Sales promotion emails can be longer than the most simple, informative emails that you send. You’re conveying a message, also trying to catch the recipient’s attention. Thus, you can use more sales-heavy, descriptive language and present examples– use images and write catchy headlines.

What other channels, apart from email, can I use to advertise a sales campaign?

As powerful as email marketing is, you should never count on one communication channel alone. Make sure that you plan creative social media posts and leverage social media ads.

Back to Templates Create account for FREE

Our website uses cookies. By continuing we assume your permission to deploy cookies as detailed in our privacy and cookies policy.