Renewal email templates

Retaining your current customer base and maintaining long-term customer relationships has never been more critical for businesses, especially those with subscription-based and monthly recurring revenue business models. Well-written and strategically sent renewal reminder emails can go a long way in engaging your existing customers, encouraging them to stick with your brand, improving retention, and reducing customer churn. The following article provides 10 renewal email templates you can use when creating your own renewal email campaigns.

Renewal email template PMI

What are renewal emails?

Renewal emails are automated messages sent out to existing customers to remind them that their membership or subscription is expiring, and urge them to take action. These kinds of emails are commonly used for subscription-based services as well as products with recurring payments. 

Renewal emails work best when they are sent as a part of broader campaigns. Typically, a series of renewal reminder emails can include one or more emails before the subscription runs out, an expiration day email, and a follow-up email after the membership is over to encourage users to renew one more time.

renewal email template blizzard

If the client decides not to renew their account, you can send them a cancellation email to let them know the account has expired.

Renewal email subject line examples

  • [Name], you didn’t renew your membership — but it’s not too late!
  • Your [Company] Pro account expires soon
  • [Name], your membership is about to expire!
  • Your access to [Product/ Service] expires in 15 days
  • Your [Product/ Service] account renews this week
  • Uh-oh, your membership is expiring!
  • 1 Week before Your Subscription Expires
  • 5 Days before Automatic Renewal
  • Only 3 more days left on your account
  • Renew your [Company] membership early and save 10%!
  • Renew now – your special offer ends tonight!
  • Renew now and get one month free
  • 30% OFF regular price if you renew now
  • Another year of rewards could be yours
  • Last Call for Your Membership Renewal
  • [Name], don’t lose your valuables!
  • [Name], we’d love to have you back!
  • Thanks [Name] for all the good years together!

10 renewal email templates

Early membership renewal reminder email (90 days before the renewal date)

Hi [Name],

Thank you for being a part of our [Company] community. Can you believe that it’s been 9 months since you first joined? We hope you’ve been able to enjoy all the benefits of your [Company] membership these past months.

Great news! To close our 10th anniversary year, we’re running a one-time early renewal offer for all current members. Renew your membership between now and [date] and get [details of the offer].


If you have any questions or suggestions, please don’t hesitate to reach out at [email] or [phone] to see how we can meet your needs. We’d love to hear your feedback!


Membership expires soon reminder email (15 days before the renewal date)

Hi [Name],

Your membership at [Company] is about to expire on [date]. We hope you’ve enjoyed [benefits of your membership].

Good news! There’s still time to renew, and it’s as easy as ever – just click the link below, pick the subscription that suits your needs and follow the prompts.


More good news! This year we have an extra incentive – if you renew your membership by [date], you will be entered into a drawing for a [offering]!

If you have any questions regarding your membership, benefits, or renewal, please don’t hesitate to reach out by replying to this email or calling us at [number].


Last call membership renewal reminder email (24 hours before the renewal date)

Hey [Name],

Last call! Your yearly subscription expires in 24 hours. Renew today before your benefits and online access are suspended. If you don’t renew your subscription within 24 hours, you will miss out on [major benefits].


If you have any questions regarding the renewal process or need help, please don’t hesitate to contact us at [email/ phone number].


Membership expiration day email 

Hi [Name],

It’s been a year since we first met you, and we’re looking forward to many more years! Did you know that your [Company] membership expires today? Don’t miss out on all the exciting things [Company] has to offer for premium members!

The good news is, there’s still time to renew your subscription.

Click here [renewal URL], and follow the prompts.
Call us at [phone number] and we’ll renew your membership over the phone with a credit card.

Make sure to let us know if you have any questions or feedback.


A benefit-focused renewal reminder email

Cheers to The Past 12 Months! Here’s to The Next 12 …


It’s amazing – you’ve now officially been with [Company] for one year! Though your subscription is coming to an end – we hope that you’ll join us for the next year and beyond.

Renewing your membership by [date] means you can keep enjoying access to all the amazing benefits of [Company’s membership] like:

[Membership benefit 1]
[Membership benefit 2]
[Membership benefit 3]
[Membership benefit 4]

You have only [number] days left. But why wait? Save yourself a hassle and renew now – all you need to do is click on the button below and follow two easy steps.


We’re excited to have you back!

Special renewal offer email

Your [Company] Yearly Membership period is approaching!

Hi [Name],

We hope you have been enjoying the benefits of your [Company] membership these past months. As a loyal [Company] member, we have a special offer just for you!

Renew your membership by [date] and you will save 10% OFF the regular price. This offer is only valid through [date]. Act now and save!


If you choose not to renew early, your subscription will be automatically renewed at the regular price of [amount] on [date].

As always, if you have any questions or issues, make sure to check out our Help Center, or feel free to reach us at [email], [live chat], or [number].


Follow up email after the membership expired

Hi [Name],

This is a reminder that your membership with [Company] expired on [date] and you are now within your membership grace period.

If you’re still deciding whether or not to renew, or just haven’t gotten around to it yet, here’s a quick overview of what you’ll be missing out on if you don’t renew:

[Overview of major membership benefits]

We hope you will take the time to renew your membership and remain a part of our community. It couldn’t be easier – just click here to renew!

If you have any questions or if there’s anything we can do to help – please don’t hesitate to reach out.


B2B subscription renewal reminder email

Hey [Name],

Thank you for using [Product/Service] for the past [year] – we love having you as our customer.

I noticed that your annual subscription is expiring in two weeks, so I thought I’d check-in. If you want to continue taking advantage of our [features/ platform/ products] and retain all your data and preferences, you can easily renew by going to this page.

If you’re weighing your options, I’d love to chat further with you to help you come to a decision. If you’d like to upgrade or downgrade your plan, we can discuss that as well.

Looking forward to hearing from you.


B2B automated renewal reminder email

Hi [Name],

Thank you for using [Product/ Service] for the past year!

We wanted to remind you that you’ve chosen the automatic renewal option. Your subscription will be renewed for [amount] on [date]. If you wish to stick to your current plan, no action is required. If your billing information has changed, you can update your payment details here.

Our entire team is dedicated to ensuring your [Product/ Service] experience is first-rate. If you have any questions, concerns, or suggestions, simply reply to this email and we’ll get back to you with a prompt response.


B2B subscription expired follow up email

Hi [Name],

Thank you for using [Product/ Service] – we hope you enjoyed your experience. Just letting you know that your subscription expired yesterday and you won’t be able to [log in/use our service] anymore.

But it’s not too late! You can gain immediate access to all your saved data and preferences by renewing your subscription here. And what’s more, if you renew within the next 10 days, you’ll also be able to take advantage of our one-time 10% discount for returning customers.

If you have any questions or issues, please don’t hesitate to reply to this email, contact our live chat support or check out our FAQ page.

We’ll be happy to have you back!

Frequently asked questions

What is a renewal reminder?

A renewal reminder is an email sent approximately 30 days before service expires. It is sent to anyone who has a LiveAgent account and needs to renew.

How do I encourage membership renewals?

If you want to encourage your members to renew memberships, you can start by offering a membership renewal discount. It can be a great push for a member to take the last step and complete the process.

How do you write a membership renewal letter?

A membership renewal letter should first thank the customer for their membership and ask if they would like to renew for another year. Explain that their subscription is expiring soon and that you need their renewal in the next two weeks, or you will need to cancel their subscription.

Try LiveAgent Today​

We offer concierge migration services from most of the popular help desk solutions.

3,000+ reviews Trustpilot GetApp G2 Crowd

Back to Templates Create account for FREE

Our website uses cookies. By continuing we assume your permission to deploy cookies as detailed in our privacy and cookies policy.