E-commerce is growing at an incredibly fast pace, and right now there’s nothing more important for this industry as the upcoming sales season. In 2019, worldwide sales generated by e-commerce totaled over $3.4 bn, and they are expected to reach $4.9 bn in 2021 (source). So, if you own an e-commerce store, it’s the last chance for you to get ready. If you haven’t already done so, it’s time to review your e-commerce marketing strategy.
Which aspects of your strategy should you focus on? Everything points towards emails being the preferred communication method for e-commerce businesses. In fact, 72% of people (including millennials and teenagers) prefer email as their main source of communication with businesses (source).
Taking all of this into account, we will provide you with all of the necessary resources and tips to boost your e-commerce email marketing strategy – including different types of emails you will need to use to attract your customers’ attention.
Before you start mass emailing your customers, it is important to define the objectives of your email marketing strategy. Your goals will be the foundation for all of your activities and will help you measure their performance.
If you just start writing emails without a solid strategy, you risk sending messages that won’t bring the desired results. The question you need to ask yourself as an e-commerce business is: “What do I want to achieve?”
Your goals might include:
Obviously, you don’t have to choose just one of these goals. However, with all of the possibilities that are offered by email marketing, the aim is to have a few clearly defined objectives. Trying to hit too many targets will result in the underperformance of your campaigns. By focusing on the goals that are most important to you, you can efficiently utilize your resources and avoid wasting time on creating email content that does not add any value to your users.
Let’s have a look at what you can do to ensure you achieve your clearly defined goals.
As mentioned at the beginning, we’ve prepared a handful of materials so that you can put theory into practice and start communicating with your potential and existing customers via emails.
We are reaching out with some good news: our [annual/seasonal] sale is kicking off soon.
We’ve been working on an exceptional offer for the last few weeks, so you can expect big discounts coming your way.
Click here [link] to set an email reminder for a price drop alert if you don’t want to miss out!
Want to learn more? Go to our website [link]
The [company] team
Here’s your requested price drop alert!
We lowered prices on [all our products/selected products] by up to [X]%.
To get the discount, use this unique code at the checkout:
PROMO CODE: [code]
Hurry up, the offer expires on [date]!
We think you should know that our prices have just dropped.
You can enjoy discounts of up to [X]% off on [all our products/selected products].
Have a look at some examples of discounted items:
[A list of the most greatly discounted products with images]
Click the button below to start shopping:
[button] ACCESS THE STORE
Our [spring/summer/fall/winter/annual/seasonal] sales have just kicked off.
You can get our products for [X]% less than usual. Just use the following code at the checkout:
Hurry up, this offer only lasts for [Y] days.
[button] BUY NOW
It’s your last chance to get our products with a [X]% discount.
Have a look at some of the items that are still available:
[Examples of products that are still in stock].
The offer expires [today/tomorrow], so you have only [Y] hours left.
[Button] SHOP NOW
The [company] Customer Service Team
Our [seasonal/annual] sale ends [today/tomorrow].
This means you only have [Y] hours left to save on selected products.
Discounts are automatically applied at checkout, you just need to add items that you like to your cart.
[Button] SHOP THE SALE
Here’s what you can buy:
[Images of discounted products].
We have something special for you:
Next time you shop with us, use the code below to get a [X]% discount on any item you select.
Follow this link to use your coupon [link]
If you have any questions about how to apply the code, don’t hesitate to contact us at [email address].
And once again – thank you for your help!
Customer Satisfaction Team at [company]
You left your shopping cart full of cool stuff.
We hope that you are still interested in buying our products.
To help you make up your mind, we’ve created a list of products similar to the one sitting in your cart.
Maybe you’ll find a better fit below:
[A list of products with pictures]
But no worries – the previous products are still waiting for you.
Button: Go my cart
You bought a [product] from us recently.
You may be also interested in a few other products that work well with [item that was bought].
Here’s what we’ve got for you:
[A list of products with pictures]
[name and position]
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Email is a long-established marketing tool. The sales funnel describes a sequence of actions that a visitor can follow, from initial interest, through consideration, to purchase. E-commerce email is an effective method of promoting a product or service by sending a series of emails to a user when they visit a website.
To create an eCommerce email list, you need an email marketing tool that is equipped for eCommerce, so that you can create a form to gather your customers’ information and a series of emails that help you create a relationship with your customers, as well as communicate your business. An example of such a tool would be Mailchimp.
Email is the most popular way to communicate online. Sending an email is frequently the first step in the purchase process.
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