Welcome emails are a great tool for establishing a connection with new customers. They set the tone for future communication, and give the customer a glimpse into your company’s communication style. As such, welcome emails are an integral part of any eCommerce business.
This type of welcoming message falls into the category of transactional emails, which are types of emails that are automatically sent after consumers have interacted with you in some way. When used correctly, transactional emails can build brand loyalty and increase ROI while giving your brand a voice and building great business-to-customer relationships for both B2B and B2C companies.
Welcome messages are some of the most important types of transactional emails. They enable you to create a connection between a potential customer and your online store’s brand right from the beginning.
Without further ado, let’s move on to some welcome email templates that you can use to:
We’re super excited to see you join the [online store] community.
We hope you will be happy with [products offered by the online store] and that you will shop with us again and again.
Our goal is to offer the widest range of [products offered by the online store] at the highest quality. If you think we should add any items to our store, don’t hesitate to contact us and share your feedback.
Until then, enjoy your shopping!
[store owner’s signature]
Thank you for creating a [company name] account. We are more than happy to have you on board.
Please make yourself at home and enjoy shopping with us.
But before you start, here’s a short tutorial we created for our new clients. It will help you find the best fit based on size, color, and body type.
[link to or embedded video]
See you around,
The Customer Experience Team at [online store]
We’re sending this email to confirm that your account at [company name] was created successfully.
Click this button to log in to your account and start shopping:
[Button] Go to my account
It’s great that you are now a part of the [company name] family! If you have a minute, please read a few words from [online store]’s owners.
[Short message from the owner]
[company name]’s Customer Service Team
There’s no such thing as an ideal length for a welcome email, like the way your welcome email sounds and looks depends on your goals. However, one tip that we can give you is to be concise. Don’t stretch out your message or try to include too much information in one email.
Welcome emails, which may also double down as confirmation messages, should be sent immediately after a user registers or creates an online store account.
There’s no list of information that must be mentioned in each welcome message. However, you should include a greeting and some additional info, such as short setup instructions, a brief message from the CEO, useful links, or CTA.
We appreciate your recent sign up for a LiveAgent.
A message will be sent to your email address containing login details, right after your account is installed.
If you wait for a while, after installation is complete you will be able to access your account directly from here.
After the process is over, we will send the login details to your mailbox.